Hi, I’m Kendall
An accomplished creative professional skilled in visual branding and design operations
With 17+ years of experience in higher education, tech start-ups, and edtech corporations, I have a proven track record of driving projects from concept to execution, delivering creative solutions that align with organizational goals.
Company website launch
A comprehensive redesign and launch of the Class website expanded its architecture and optimized content to improve the buyer’s journey. The project delivered a streamlined, high-performance site that better supports marketing and sales efforts.
Skills applied
Benchmarking report
The Bicycling and Walking in the United States 2018 Benchmarking Report for the League of American Bicyclists was designed to reflect the League’s new ownership of the initiative and improve efficiency in its production, ensuring a cohesive and scalable design.
Skills applied
Customer story initiative
A Class initiative focused on amplifying the customer’s voice through templatized story assets and versatile content modules. The initiative included a customized workflow that streamlined production, reducing the time to publish customer stories.
Skills applied
Infographics
A collection of visually engaging infographics created to effectively communicate key data and insights.
Skills applied
Creative operations
From launching creative request intake systems and managing projects to establishing custom creative workflows and collaborating across teams, I have a unique ability to upscale an organization’s creative programs with a combination of strategic branding, communication, and design operations.
- Process workflows
- Project management
- Systems setup
- Contracted services management
creative request process
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hubspot setup
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project prioritization
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Content management
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Why work with me?
Creative problem solver
I tackle complex challenges with innovative, tailored approaches that align to business goals and resources.
Collaborative
I tackle complex challenges with innovative, tailored approaches that align to business goals and resources.
Agile and adaptable
I tackle complex challenges with innovative, tailored approaches that align to business goals and resources.
About me
When not designing or thinking through creative workflows, I enjoy hiking, using my city’s greenway system, exploring new places near and far, sitting on my porch with a book, or trying out a new baking recipe.