Company website redesign
Project overview
The class.com relaunch was a comprehensive redesign with an entirely new WordPress architecture. After our selected web agency unexpectedly suspended business, our in-house team of three was tasked with taking on the entirety of the website redesign and launch. Despite this setback, we still launched the site within scope and on schedule.
- Designed for buyers: The new site was optimized for the buyer’s journey, tripling the number of primary pages from 12 to 33, including new use cases, features, and platform pages.
- Enhanced performance: Site health improved from 62% to 95%, resulting in faster load times and better technical SEO. This included optimizing 100s of images for web, reducing file sizes by 70% without compromising quality.
- Better web management: The new site backend allows marketing to develop pages faster, more efficiently, and on brand—supporting cross-functional and go-to-market efforts with better outcomes at lower costs.
Role in project
As the project manager for Class’s website redesign initiative, I was responsible for the entire process, from planning to execution. With the project timeline in mind, I created a plan to complete copy, design, and development for every page to ensure on-time delivery. I managed a part-time contract web developer and copywriter, and served as one of two designers on the project. Additionally, I created a feedback system for stakeholders, tracked staging errors, and collaborated with IT to finalize and action a detailed launch plan.
Example of custom tabber designed to display more information without being overwhelming to the viewer.
Icon set designed to represent main Class use cases, non-starters, industries, and benefits.
Social channel banner images to support the website launch, custom banners for Class employees, and a “see what’s new at class.com” social post.
Ticketing system to capture feedback during the final testing phase of the launch, capturing over 200 entries from stakeholders across the team. 135 tickets were prioritized and completed before launch.
